With trailblazing tech and marketing expertise, Movable Ink powers revenue-boosting campaigns for some of the world's largest and most innovative companies. Movable Ink plans to grow the company to more than 700 employees worldwide by the end of 2022.
MOVABLE INK SERIES
The company recently announced it raised $55M in Series D funding, crossed $100M in annual recurring revenue, and acquired Coherent Path, an AI content personalization engine. The news follows a year of record growth for Movable Ink, marked by strong momentum in EMEA. By delivering more tailored content that demonstrates how we do this, and how we address individual needs of each business, we'll be better able to underscore how customers can accelerate business transformation, drive value and achieve higher levels of performance," said Paula Ojeda Bautista, Head of Marketing Database and Nurture Campaigns at Celonis. " Celonis' main objective is to help businesses reveal and fix process inefficiencies, by connecting and understanding data to then recommend and trigger actions that remove silent killers of performance. Celonis will combine data-activated, customer-centric experiences via Movable Ink with the real-time process optimization capabilities of the Celonis Execution Management System (EMS) to optimize marketing processes and ensure its customers receive real value.
Movable Ink will play an important role in expanding Celonis's customer engagement strategy, helping drive its own production efficiencies by streamlining and automating dynamic content creation.